Employee Sylis Davis assembles a fish sandwich in the original location of Kelly's Roast Beef on Revere Beach, which opened in 1951. Natasha, for example, called the lobster roll satisfying and the cod fish sandwich couldnt taste any fresher, but felt the $19 charge for lobster rolls was pricey. Newcomb says We have incredible interest in Florida, New Hampshire, Connecticut, Rhode Island and New Jersey, so it looks as if its staying mostly in the Northeast, except for Florida. WebA FULL-SERVICE BUTCHER SHOP with old-fashioned, personalized customer service. MTU0YzdiNmY4MmY4NGQ5N2JhOTY5ZGQxNjY2MjU2ODI0OTkzZGI5MTlkYmM5 "Coming to Worcester is a no-brainer with the resurgence the city has had with Polar Park and all the other development." Since 1951, Kellys Roast Beef has been a household name in Boston and throughout the Northeast. For more than 70 years, Kellys Roast Beef has been a staple of the North Shore, renowned. Turkey Club $9.25. Neil Newcomb, CEO of Kellys Roast Beef, based in Saugus, Massachusetts, says that it sells over a million of its signature roast beef sandwiches annually. Kelly's Roast Beef MDAyNDNhNjQ5Y2Q4ZDEyZTRkMWExZWEyMjk2YjY4YjNkNzlmNGE1MTYxZThm YWNiNWU5NzFkODBhY2FjNWU4MzZmZTMzOTE2NjFiM2U2YTYyMTRiMzBiZTdj ZjFjNjk5ZjMyYWVhZGZiYzNjNTlmNTNiN2I3OWYzZDQxNTZlNTk2YmYwY2Vk Kellys has been in business since 1951 and operates four locations in Massachusetts. Served with coleslaw and corn bread. Newcomb says that Ray Carey IV, the grandson of one of the founders, saw how the Logan Airport outpost was doing, which started in 2018, and thought the timing was ripe for expanding. Boston means something nationwide, Newcomb said. Kellys Roast Beef When you choose to work with us, theres always opportunity for upward mobility because we strongly believe in promoting our managers from the hourly rank. Kelly's Roast Beef Based on its drive-through windows and third-party delivery through DoorDash (which has an exclusive and offers competitive rates), sales sparked and its rekindled its normal level of revenue, Newcomb says. Josh Reynolds for The Boston Globe. Malden, MA. If approved, this will be the companys third ConvenientMD location, and it has two more in the works. Confidence that Kellys could franchise, he said, came after the company completed its first licensing agreement in 2018, which led to a Kellys opening in Terminal B of Boston Logan International Airport. SALEM, N.H. An iconic Massachusetts restaurant chain is expanding to New Hampshire. In the world of people who are obsessive about roast beef, a three-way is a thing, she told the Globe. "The timing of everything has slowed us down a little bit, but our plans to grow are still very solid," Newcomb said. Follow her on Twitter @anissagardizy8 and on Instagram @anissagardizy.journalism. Its like, get your mind out of the gutter, weve been making it for 70 years., Carey said he thinks the new branding still honors the history and the tradition of Kellys.. Every business day, WBJ Daily Report will be delivered to your inbox by noon. When the pandemic first struck, Kellys sales dropped by more than half. My favorite thing on the menu is the crescent city poboy. The new branding will also appear on Kellys takeout and delivery containers, and all frappes will be delivered in a reusable souvenir cup. Please do not leave this page until complete. Boston 25 News facebook feed(Opens a new window), Boston 25 News twitter feed(Opens a new window), Boston 25 News youtube feed(Opens a new window), School administrators: Create a closings account, Deepest condolences: Boston Childrens Hospital pays $15M to family of baby who died during study, Two teens, ages 16 and 18, arrested after attack on MBTA rider, DA says, Citys mandate to clear tent encampments is voluntary, 25 Investigates: Manner of Boston Police Officer John OKeefes death never determined, DA: Acton officer placed on leave, charged with assaulting pregnant wife in Stow. The local restaurant chain is looking to add a number of new locations so people wont need to travel to the North Shore of Massachusetts to experience their iconic roast beef sandwiches and lobster rolls. Thestory about Kelly's Roast Beef eying a Worcester location was first reported by the Telegram & Gazette. Kelly's Roast Beef, Inc Why is it in a bottle cap?, Fogelman said. Worcester Business Journal provides the top coverage of news, trends, data, politics and personalities of the Central Mass business community. Newcomb has the requisite experience to lead Kellys Roast Beefs franchising efforts. Web181 South Broadway Salem, New Hampshire 03079. With our flagship walk-up window still operating on the shores of Revere Beach, Massachusetts, Kelly's larger, suburban dine-in and drive-thru locations are reminiscent of our 1950s history, featuring carousel horse s, colorful fish tanks, Revere Beach murals and boardwalk nostalgia. Kellys, for a small concept, gets a lot of national attention.. Kellys Roast Beef AAM15 is not the only firm opening multiple Kellys franchises. WebKelly's Roast Beef (781) 393-4899 Own this business? NTlkZTU0Zjg2OTQ5ZDY5NTFmOWNlZjEyOTU2YzRhY2I2OTcyOGE4YzYwZTM3 Newcomb says it started franchising in earnest in February, and by late March, when the pandemic hit, the phones stopped ringing. Medford, MA. Kellys was founded in 1951 by Frank McCarthy and Ray Carey, who worked together at a hotel in Revere Beach and ran a hot dog stand on the side. Visit Profile. The brand began franchising last year under the guidance of Kelly's Roast Beef Franchising CEO Neiil Newcomb, who also founded McAlister's Deli. WebKelly's Roast Beef The Square at UTC. InNpZ25hdHVyZSI6Ijc5OTVhZjI5ZWE5ODY1Y2Y3YzFiODkxOTY2MjQ5YWQx AAM15 Management, LLC of Burlington is opening the franchise location of Kellys Roast Beef. The Boston area staple is known for its delicious roast beef sandwiches, succulent lobster This included site visits, food sampling, and menu inspections. Join us for in-store shopping parties, live music events, fitness classes, car shows and so much more. Prep Food, Stock Sides, Fill Ice Machines. They named it after their best friend, Thomas Kelly. Are you looking to work for a well-known name in the Massachusetts area? The company plans on opening 15-20 Kellys Roast Beef locations in the next five years. The company said some of its locations sell 20,000 roast beef sandwiches a month, with an estimated 1 million sandwiches sold annually. To compete with fast food giants like McDonald's and Burger King, the company added chicken fingers and french fries to their menu. Dan Doherty. Denizens of Danvers, Saugus, Revere, and Medford in Massachusetts, with a fifth outlet at Boston Logans Airport, are quite familiar with its menu of roast beef sandwiches, lobster rolls, fried clams and clam chowder. This is a BETA experience. Kellys said at the time that the goal was to open 50 franchise locations by 2025, The Boston Globe reported. But there was some concern regarding any potential innuendo new customers may associate with the sandwich name. We offer opportunities in the kitchen, counter, and dining room positions and encourage our employees to learn all positions. OGU0NjNmZGUwYTNhOTcwOTExNmRmZGVlMWFmZDgwYzlmNWJiY2NlNzUyNGJi Carey said the family had always relied on its strong name recognition and word-of-mouth marketing. After 70 years of staying in the Boston area with five locations, Kellys Roast Beef is set to [+] franchise. ZTkzMjU3ZGUwNTczZmRlN2ViZDVkZTYxZjRlOGI5In0= Kelly's Roast Beef: Employee Reviews Hed like to open 10 more by the end of 2023, and reach 50 locations within five years. #ada-button-frame { A franchisee will need $750,000 to $1.9 million, including a $40,000 franchising fee, to begin operations, according to Kellys franchising website. YTNmYzY3NDMwMWE4MThkYTQxYzM5N2E1YWYxMmQzNDFhYzhhM2ExZDRiZCIs Its like, get your mind out of the gutter, weve been making it for 70 years., Stay up to date on all the latest news from Boston.com. This station is part of Cox Media Group Television. Kelly's Roast Beef Massachusetts locations include the flagship restaurant in Revere, Danvers, Medford, and Saugus. -----BEGIN REPORT----- [2][3], Despite its name, Kelly's Roast Beef is also noted for its lobster roll, with frequent mentions on reader contributor websites like Yelp[4] and Chowhound,[5] and placings on top ten lists of the area's best. Kellys Roast Beef These new units will be located in Florida and New England. According to a June Restaurant News article, RA Ventures of Westford, who owns 110 Grill and Apex Entertainment in Marlborough, plans to open 10 restaurants by the end of 2023. [6], Kelly's has become nationally known and has been featured in the PBS documentary Sandwiches That You Will Like and on the Food Network show $40 a Day.[7]. Revere, Massachusetts-based Kelly's Roast Beef said in a news release that it is planning expansion to neighboring New Hampshire and across New England. He says proudly that the best-selling menu items today were the best-selling menu items in 1975.. But there are a lot of people who dont., Ultimately, Kellys decided to present itself as a Boston company, though locals will know thats not technically true. "We have been in touch with a lot of great prospects who want to open up their own Kelly's, and we know that this growth will be well-received by the local community.". As the story goes, McCarthy and Carey stumbled onto a million-dollar idea while working for a special events venue next door. With the old one, youre like, What is he holding? NjBmZDZmZGZhMDVlZTg4MWMwNDQyNzA0OTdiYTA0MGMwZTk1YmYxYTEzZGVk After 70 years of being a fixture in Bostons North Shore suburbs with four locations, Kellys Roast Beef is starting to franchise. The new website features a section where customers can buy merchandise, from tote bags to hoodies. After a wedding was canceled one night, the pair was left with a bunch of spare roast beefs. Create a new password. AAM15 is a private equity investment and management firm led by CEO David Masse and owns and operates 10 hotels in six states, among other properties. WebKelly's Roast Beef Executive Team & Key Decision Makers. Kellys was founded in 1951 by Frank McCarthy and Ray Carey, who worked together at a hotel in Revere Beach and ran a. Rocco's New Orleans Style PO Boys & Cafe ODkzMzA4YWQwZGI1N2E0NTJkZTA2NjZkZDgyNjQxYTNmZDg1MDAwMjY2OGQ2 A popular Boston sports bar is opening a Gillette Stadium location, Borrachito Taqueria & Spirits opens in the Seaport. Neil Newcomb, CEO of Kellys Roast Beef, based in Saugus, Massachusetts, says that it sells over a million of its signature roast beef sandwiches annually. Hard work and long term employees arent really separated from brand new employees and often dont get paid what they deserve. In 2022, Kelly's opened in New Hampshire and Florida, with further expansion in the works. Boston's legendary roast beef and seafood chain. Danvers, MA. A side-by-side image of Kelly's old and new corporate logo. During that time, we have perfected the roast beef sandwich and have been able to serve generations of families that love our brand and the delicious food we serve, said Neil Newcomb, CEO of Kellys Roast Beef Franchising. We are currently accepting applications at all Kellys Roast Beef locations. WebTop Kelly's Roast Beef Delivery Locations. WebChris's Specialty Foods, 3075 Millerville Road, Baton Rouge, LA, 70816, United States (225) 755-1783 sales@chrisspecialtyfoods.com By clicking submit you are agreeing to our cookie usage and Privacy Policy, This website uses cookies to ensure you get the best experience on our website. Why after 70 years did Kellys Roast Beef decide to franchise? YjQxYjc0ZWE2MTVmNTk3ZTBkNDhmMDIxZjIwNWJmOWM1ZTU3YWE5NGYzODIw The company said the royalty is 3% in year one for the first 10 franchise agreements signed, followed by 4% in year two, and 5% for the remainder of the term. Construction is now underway and the new location should be open by late summer.. A business newsletter from Globe Columnist Larry Edelman covering the trends shaping business and the economy in Boston and beyond. In addition to Kellys Roast Beef, the developer of the Gold Star Boulevard complex plans on leasing space to ConvenientMD, an urgent care clinic with locations in Massachusetts, New Hampshire, and Maine. MGRkMmJkYWNkMzFlOWNiM2Q2MjJjZTViZDQ4ZGEyMTEwODAwMDgwZDkxZDll Kelly's WebEach Kellys restaurant receives delivery of 25-day aged beef knuckle twice a week. For more information on the program, click here. Our privacy policy, To ensure the best experience on our website, articles cannot be read without allowing cookies. Founded in 1951 in Revere, Massachusetts, Kellys Roast Beef has developed quite the cult following over the years. Kellys Roast Beef, the iconic Massachusetts-based restaurant chain, has announced plans to open its seventh full-sized location. Kellys new slogan reads Kellys: Bostons Legendary Roast Beef & Seafood, instead of Kellys: Roast Beef, Seafood, Sandwiches.. Kelly's claims to have invented the modern roast beef sandwich, stating it was unknown before they introduced it in 1951. Weve been talking about this for a while. YTg4NjVkYmUwNTE0MmU3YTMzZTkxYWIzMzBlZTNkZDVhMTE1OWRlZDViZjUy It was founded in 1951 in the city of Revere, Massachusetts, on Revere Beach shoreline by two partners, Frank V. McCarthy, and Raymond Carey. Kellys Roast Beef, the iconic Massachusetts-based restaurant chain, has announced plans to open its seventh full-sized location. UTC comes alive each week with entertainment and excitement. Since then, Kellys Roast Beef sandwich has become a local legend. Seasoned only with salt and pepper, the beef roasts in a convection oven on a low temperature for 3-4 hours to produce a medium-rare roast. WebThe hamburgers aren't cooked until you order it so they are nice and fresh. Worcester Business Journal presents a special commemorative edition celebrating the 300th anniversary of the city of Worcester. Please allow cookies to continue reading. I was really itching to grow a brand, and this brand is so legendary, Newcomb said. One night, a wedding at the hotel was cancelled, so McCarthy and Carey took the roast beef that would have gone to waste and as the story goes used it to make their now-famous sandwiches. Of course, its timing couldnt have been worse. Theres a lot we know about making a great roast beef sandwich, Ray Carey IV, grandson of one of Kellys founders, told the Globe last year. Kelly's Roast Beef is a regional fast food restaurant chain located in Massachusetts. Parkingway Management LLC, represented by Mark Donahue of Worcester law firm Fletcher Tilton PC, will appear before the Worcester Zoning Board of Appeals seeking approval for a plan to demolish the former dealership at 70 Gold Star Boulevard and build an 18,100 square-foot retail building. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze. In order to use this feature, we need some information from you. Language links are at the top of the page across from the title. Neil Newcomb is the CEO of Kellys Roast Beef Franchising Courtesy photo Neil Newcomb had an unplanned start in the restaurant business as a teen working for a diner his dad opened. There is also an outpost in Salem, N.H. and in University Park, Fla. Two other locations in Florida are coming soon, according to the companys website. Roasted turkey, imported Swiss cheese, bacon, lettuce, and tomato served on sourdough bread with Asiago ranch dressing. Kelly's Roast Beef Industries. }Customer Service. Jonathan Wiggs/Boston Globe N2IwNzExYzZkZjM0MzVkNzlmMjM3Nzg2MGRjOWU0NjcyM2I1Zjg0NTZhMzk3 Realtors purchase two Sammys Grill restaurants "As we continue to grow, we have gotten a lot of interest in New Hampshire," Newcomb said in the release. NGFiMDMyZmM5MTRkMGE5MjViNTJhYzRkMmQyYzU2YTZjOTE3MDI5OTBkMzZk Kellys Roast Beef When the first Kellys stores open outside of Massachusetts, they will look slightly different. http://www.kellysroastbeef.com. The perfect spot for friends and families, Kellys serves up fresh, quality food in an inviting environment reminiscent of the Boston Boardwalk, circa 1950. Theres a lot we know about making a great roast beef sandwich, Carey said. Anissa Gardizy can be reached at anissa.gardizy@globe.com. After more than 70 years, Kelly's is launching a new franchising effort that will expand its reach beyond Massachusetts. The process begins with a carving machine thinly slices 25-day aged, medium-rare roasted sirloin-tip meat. NWMwODBjMjVhMDliNTk3YmJlM2Q1NWY0Y2E4MGI5MjU4MjU3NjMzOTcyYTEy The Revere Beach-based brand appeared in the movie Good Will Hunting and was most recently name-dropped in a March episode of Jimmy Kimmel Live. All rights reserved. Kellys noted that the total investment necessary to begin operations ranges from $750,000 to $1,900,000 for a single location. Kelly's Roast Beef Newcomb said his first three franchise locations are expected to open later this year two in Florida and one in Salem, N.H. I think half of Florida moved down there from Massachusetts, he said. By using this website, you accept the terms of our Visitor Agreement and Privacy Policy, and understand your options regarding Ad Choices. Founded in 1951 in Revere, Massachusetts, Kellys Roast Beef has developed quite the cult following over the years. MDJiMWMwOTk4NTYyZDliNGE2MjdlYjYwMjg2MGUyNjc2YmY2MjUyZDkwN2Rh It is known for its roast beef sandwiches, lobster rolls, and other seafood. Kelly's Roast Beef has been family-owned for more than 60 years and operates five casual eateries in eastern Massachusetts. WebKelly's World Famous Roast Beef braised and shredded, then tossed in a barbecue mix with diced onion and piled high on a potato roll. Your access to this site was blocked by Wordfence, a security provider, who protects sites from malicious activity. ODlkNmU5MDk2ZTIzNzFmZWNjYTcwOTdhMzViYWE3ZWUzYzAwNzA2NDc2MTQy MDk1NTZkMDdlOGJiNGJiOTA0YTExZGRiMmFmYWQzNzdlNDM0ZTAxMTA2ZTRi Find fulfilling restaurant employment at Kellys Roast Beef and join a team of dedicated and hard-working individuals who are part of a six-decade-long Massachusetts tradition. Now its Kellys with an aim for bigger things. Marlo began an audit of the brand in the fall of 2021. We care about all our employees, so we strive to serve you just as much as you serve our customers. "People want us to grow in areas like Concord and Manchester so they don't have to drive an hour to reach the nearest Kelly's. It appeals to a wide-ranging audience including school kids on Friday nights and seniors at lunch, he says. The QSR's menu also includes fried clams, lobster rolls, french fries, onion rings, hot dogs and chicken finger plates. But she said younger generations also care about the authenticity of brands, and she thinks Kellys rich history will be a big selling point. Y2JiYTE0MjNkZTA3OGQxZmE2MGNjZTgzNTU1ZGM4OGIxMzcxMDliNzQyYjA2 It also is built for the Internet and online ordering and merchandisingthe things that you have to do to, frankly, to be competitive in the modern restaurant world, he said. But since the company wants to widen its audience, Fogelman said it made sense to lean into whatever innuendo people might imagine. Generated by Wordfence at Mon, 1 May 2023 22:22:11 GMT.Your computer's time: document.write(new Date().toUTCString());. But it wasnt early enough. Now thats about to change: The 71-year-old business is starting to franchise for the first time in its history, based on the familys belief that it can compete with the most well-known food chains in the country. Now its Kellys with an aim for bigger things. CEO Newcomb says its franchising success will depend on several factors including: training its franchisees and managers, making sure the roast beef is always served just right, and communicating what its brand is best known for. But she said younger generations also care about the authenticity of brands, and she thinks Kellys rich history will be a big selling point. Kellys first announced it would be franchising in 2020. Feel free to fill out an application and stop by during non-peak business hours on Monday through Thursday from 2:00 until 4:00 p.m. Join a great team of individuals striving to provide high-quality service and great food to patrons all over eastern Massachusetts. MzBlOWZlMTlkNzg3YjI3YzQ0NjZkZjU0M2YxYTFiMGQwOTk4Y2Y0NGQzZWZh NDdlNDk2NjJmZGU1NDdmYzE3OWQ0OWU5NDlkYjU4Mjk3YjFmYjRiYmFhMTE4 WebTools Kelly's Roast Beef is a regional fast food restaurant chain located in Massachusetts. Kelly's Roast Beef Two Sammys Grills were purchased and leased back as a way for the original to reinvest in the Baton Rouge based restaurant chain. It is known for its roast beef sandwiches, lobster rolls, and other seafood. Neither partner wanted to be the namesake of the restaurant, so they decided to name it after a mutual friend, Thomas Kelley, a florist from Dorchester.[1]. Its also set to debut Kellys Express, quick-service locations, available at transportation hubs like an Amtrak station. A little more than a decade later, according to more Kellys lore, the brothers who went on to launch Arbys tried the North Shore delicacy, and were inspired. The origins of the push for franchising can be traced back to 2018, when the company completed its first licensing agreement to open a location in Terminal B of Logan Airport. Name & Title. Parkingway Management LLC, is a partnership dealing primarily in retail and medical-use development. Manager Wilson Torres reaches for an order slip as he puts together an order in the original location of Kelly's Roast Beef on Revere Beach, which opened in 1951. If you believe Wordfence should be allowing you access to this site, please let them know using the steps below so they can investigate why this is happening. Type. Perhaps the most controversial decision was Fogelmans suggestion that the brand go big promoting the three-way on its website and across social media. Including a franchise fee of $40,000, the total initial investment to open a Kelly's franchise is $900,000 to $1.7 million. OWIwOTFjOGY2MWM4MmRhZTIxNGU2YmUzMzY4MTZjOTczYjllOThlMjNlY2E5 Marlo Fogelman, who founded Marlo Marketing, said that Kellys ultimately decided to not shy away from its famous three-way sandwich. It would be easier to just take over one of the vacant restaurants in the Canal District. password ? Its considered comfort food in the New England area. eyJtZXNzYWdlIjoiN2MwZjkwMzMxZGJmMjFmYTI2YzAzZDA0MzRiNGE5ZDQ1 "As we continue to grow, we have gotten a lot of interest in New Hampshire," Newcomb said in Kelly's Roast Beef raised a total of $1 M in funding over 1 rounds. If they pick the right locations and get into the new normal, theyll be successful, he notes. Kelly's Roast Beef headquarters are located in 605 Broadway Ste 300, Saugus, Massachusetts, 01906, United States, Kelly's Roast Beefs main industries are: Hospitality, Restaurants, Kelly's Roast Beef appears in search results as Kelly's Roast Beef Inc, Kelly's Roast Beef, Kellys Roast Beef, kellys roast beef Inc, Kelly's Roast Beef LLC, Web Hypertext Application Technology Working Group, Get Free Access to Kelly's Roast Beef Contacts Info. But for all the acclaim, the family-owned business has just four corporate locations, all in a narrow slice of turf north of Boston. M2JlZDYzOTUxY2Q0YmI0YWE4MmQ1NzhkNGFhMmVjMTBkNTczYTZiZDdlZjAz But one major snafu arose: the pandemic struck in March, disrupting nearly everything in society including restaurant expansion. Instead of throwing them out, they took the meat to their hot dog stand and began selling thinly sliced roast beef sandwiches. Confidence that Kellys could franchise, he said, came after the company completed its. Kellys Roast Beef has implemented a franchising program in an effort to expand their brand beyond the Boston area. WebAbout us. It may also have to make some menu adjustments. NTg0YmJhZTNkODcyNTFjOWVhNDZjNWUwODU0ODYzYTdkMWI4ODRmZDU5MTMx MDE0MDJjOGU1ODA4ZTdmYTZlMGU5NmQ2YWU2ZWQ1NTc5NmJiN2VhNDM4MGM5 MjdiZTUyZDAwZGQ1MjU3NzU1NzU0NmIyYWZlOTNkMGY1OGQyYTc0MzYwYmNj Newcomb said the company expects to grow Kelly's to up to 50 locations in the next five years. UTC is your one-stop destination for beloved brands and brand-new discoveries in clothing, jewelry, beauty, home furnishings and more. NTU1MWZjOTI3YjRhMmQyN2U0ZjAxNDRhNDc1MWQ2ZDhhNmFkOTk0ZmExMWNj AAM15 is a private equity investment and management firm led by CEO David Masse and owns and operates 10 hotels in six states, among other properties. This landmark publication covers the city and regions rich history of growth and innovation. Opinions expressed by Forbes Contributors are their own. In charge of the expansion is Neil Newcomb, chief executive of Kellys Roast Beef Franchise, which was founded a few months before the pandemic. MzNlYzIxZWVmYjViNzU5NDg4MzhlYTE4MjNlNWIzZDBmZDkyODg3NDNlM2I3 OGNhMjhhMjU1ODIxNDFiMzM1ZTE3NmZiOGI5ODU2MGI5ZGViMmVmYWI3Y2Rl Were they to open in Baltimore, for example, theyll need to add crab rolls to the lobster rolls, Reinstein suggests. Kelly's Kelly's Roast Beef Kellys hired Marlo Marketing, a marketing agency based in Boston, to refresh the dated brand. Copyright 2023 Networld Media Group, LLC. Feedback at Yelp from guests who dined at Kellys Roast Beef varied, as is often the case on Yelp. @kellysroastbeef.com. Kelly's Roast Beef has been family-owned for more than 60 years and operates five casual eateries in eastern Massachusetts. M2I2ZTZhNDc5N2JmYzQwZTk1MDZkZDU4MDU5MjQ0NTc4NGFhZWFiZmYzOTcx Fogelman also tweaked the cartoon picture of the chef in Kellys logo. You may opt-out by. Kellys Roast Beef Boston-based Marlo Marketing was hired to lead this refresh, according to the Globe. Kellys Roast Beef is fast casual, orders are taken at a counter, and most locations average about 120 seats. MGQyNzU3MGQxYWY0YWVjYjc3MDQyMzllNjYwMWU5ODQ0ZDg3ZmRjYWIzNGY1 Follow Boston 25 News on Facebook and Twitter. At Kellys Roast Beef, we promote and maintain a work environment that encourages a team approach in providing the highest level of customer service to all of our patrons. Receive the latest news and breaking updates, straight from our newsroom to your inbox. It needs to continue adapting to customer needs via its drive-though and delivery. Kelly's Roast Beef (The Kellys three-way is a roast beef sandwich with James River BBQ sauce, mayonnaise, and a slice of Land OLakes white American cheese.). Download the FREE Boston 25 News app for breaking news alerts. 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