Walmart Slashes Prices on Viathon Bikes for Pre-Black Friday Sale My time was limited to two hours, so this isnt an exhaustive review. Viathon G.1 GRX 800 review - VeloNews.com Heading out the door? Competitor Discount Codes: Get Up To $200 Off With These Viathon Bicycles Competitor Coupons for Bicycle Components (March 2023) See Competitor Codes. $200 Off. August. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. The R.1s trail figure measures 59.7mm, which is quite long for an all-around bike. Enter the gravel bike. If you think the pricing for the big mainstream brands is out of control, you'll be happy to hear that the Viathon's direct-to-consumer business model means an R.1 with all the fixings. Viathon is a direct-to-consumer bike brand owned by Walmart. The question is, does a bikes soul matter more than its value and performance? The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. RELATED: Walmart Launches Gear Site with Moosejaw. A few things are apparent with Viathon. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. The cables rub the head tube (BYO protective frame stickers! The bike reviewed here, the new G.1 GRX 600, provides a perfect example of those economies of scale. He noted, Ive ridden and owned basically everything they sell over that time: Yeti, Santa Cruz, Ibis, Ventana, Pivot, Open, Pinarello, Wilier, Cervelo, Ridley.. It will be an uphill battle for a brand that could use a bit more personality. Either way, its there as an intended feature. This latter element is certainly somewhat surprising when you consider Viathon R.1 road frame uses a PF30 shell, and that the use of a threaded shell arguably inhibits the available width for tyre clearance. That said, if carbon is your jam, you want a solid groupset, and dont spend a lot of time gravel biking on trail, or in real bumpy terrain, the G1 delivers. As it happens, I prefer this kind of steering, which youll commonly find on aero bikes and endurance bikes with longer trail figures. Vosper: House of carbon cards, chapter two: Viathon revisited Viathon G1, Rival, 56cm, Disc, 700C, Matte Black/Silver - Walmart Brand manager Spinhirne-Martin said a search of similar Trek, Specialized, or Canyon bikes will net a conclusion that they are all significantly more expensive for a similarly specced product., Spinhirne-Martin came to Walmart after 10 years working in the industry at Competitive Cyclist. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. The RockShox SID RLC 120mm fork was a great choice, and I appreciated that Viathon opted for more travel in comparison to the S-Works Epics 100m fork. GearJunkie may earn a small commission from affiliate links in this article. Something like these Spank Vibrocore gravel bars we tested would certainly take the edge off. Viathon "believes that great bikes make riding more fun. Getting this bike moving fast was intimidating. Viathon R.1 Red eTap AXS review: Great performance, but with Walmart The XX1 bike is around 21.5 pounds for a size M. The weight is competitive with other hardtail cross-country bikes in the same price range, and the price isnt wildly low. Viathon Viathon bikes are currently 30 percent off at Walmart. Viathon builds a quality bicycle at a competitive price. And when you have fun, you ride more." Everyone knows that Black Friday is this week, but Walmart and Viathon can't wait until then to. Support us! Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. They enter the frame at the downtube, so this is an internally routed frame, but the handlebar and stem are fairly traditional in the sense that theres no internal routing to get rid of those round tube shapes at the front of the bike. If youre looking to buy a high-end carbon XC bike and would like to save $2,000which you could put towards another bikethe Viathon might be a good fit for you. Their $18 million investment went a long way for the areas trail infrastructure, making it an unsuspecting cycling mecca nestled into the Ozark Mountains. Except none of that happened. Companies like Raleigh and DiamondBack have also embraced the model. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. A few things are apparent with Viathon. With a feathery weight, effective geometry, and componentry to rival the best bikes on the market, theM.1 is a relevant consideration for serious riders with a cross-country bent. Brothers Tom and Steuart Walton are passionate cyclists, and the Walton Family Foundation has helped build the Bentonville area into a world-class destination for mountain biking. Specializeds highest-end hardtailthe S-Works Epiccomes in at a whopping $8,520, whereas Viathons most expensive model starts at $6,000. Viathon G1 Bike: Getting Rolling - Riding Gravel Hardtail mountain bikes with front suspension, Viathon notes, are the second-largest category, according to NPD. The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. [natethomas] Viathon R.1 Road Bike For speed demons, Viathon's high-end R.1 Dura Ace road bike runs $5,850. View specs and technical data for all Viathon Bike Models. Could use a few tweaks: If youd like to enjoy the climb up, swap that stock saddle ASAP. With both, you get two great carbon bikes, that differ when you break down the components. $200 Off Viathon Bicycles Coupon (2 Promo Codes) Mar 2023 Photo by Josh Patterson . And while its far from a silky-smooth ride (Ill come back to this), frame compliance was a design factor. And then to be a little petty, our sample came with silver stainless steel bolts covering the various bidon, fender, and rack mounts. The other risk is the warranty. These are just my opinions. Sports Hernia/Inguinal Disruption Surgery. However, what cant be argued with is that the law of diminishing returns certainly plays a large role in premium products, and Viathon has done a damn good job of showing that. Good question, Dan, and one we'll come back to in just a minute. Viathon is Walmart's latest upscale, digitally native, house brand Viathon is jumping out of the gate with three model families to start. Both the Stigmata and the G.1 feature 425 mm chainstays, while the reach and stack figures are also closely aligned. JRA with the Angry Asian: How much does 'soul' matter for bike brands The Fizik Tundra M3 saddle was not comfortable in the slightestespecially on longer climbs. Its what you want in a more race-focussed gravel bike, and in this sense, it gives up very little compared to the likes of the higher-priced Stigmata or Aspero. [, Re: Did Wal Mart pull the plug on Viathon? So the supplied contact points of the bike werent a good fit for us, but paying customers will at least be given the option to fix this. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. I normally would not take the time to write this stuff, but I was really interested in a review of this bike. Gravel bikes can generally be ridden from home at a lower risk level than mountain bikes. The Viathon G.1 Family. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. Statins: experience training and racing on them, Swimming-Related Injuries: A literature review and injury risk screening, New Tacx Neo Smart vs Wahoo Kickr trainers, school me on finding correct pressures with tubeless. The $5,850 price tag for the Dura-Ace build is still a lot of money for many consumers. Review: Viathon G.1 Carbon Gravel Bike - Cyclocross Magazine "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. The frame features are exactly what youd expect of a modern frame. Viathons G.1 gravel bike requires the same build. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. | We wanted to create a non-intimidating platform, said Spinhirne-Martin. But thats not necessarily a bad thing. The bike thats getting the most attention is Viathons new hardtail mountain bike, though Walmart is also launching with road and gravel options. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. I asked about the response to the brand launch from customers and the bike industry. Thats a challenge. Fast as a road racer, rugged as a mountain bike, and priced beyond compare.. ), while James wasnt stoked by the lack of a cable access hatch at the bottom bracket if you want to reroute or replace gear housing. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. And just like any other reality, outsiders ignore ours at their peril. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. The mastermind behind the frame designer is Kevin Quan who drew from his previous experience with Diamondback, Cervelo, and Parlee bikes. Read more. Its also worth noting that Viathon designs their own frames, as opposed to using open molds. I am a professional mechanic, and have a hand built over 175 custom frames from steel or Ti. At the GearJunkie office, we cut zip ties and packing tape. All these numbers are pretty well proven, and create a bike that walks the tightrope between controlled and quick. according to industry analyst Jay Townley. One, the fact the writer states that his review is skewed because he is an enduro rider. I was excited to try out the G1 to get a better taste of what Viathon as a whole has to offer. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. M.1 | XX1 Eagle AXS; M.1 | XX1 Eagle ; M.1 | X01 Eagle ; . Having spent some time in the saddle, I have to agree. Many see this as an exciting window of opportunity - by tapping into Walmarts extensive consumer base, the sport might have a chance to grow as a whole. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. The bikes graphics are understated, which is fitting to the overall narrative of this bike. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. Lets be honest. But heres the kicker. The Viathon would make for a great training steed, long-distance gravel grinder, or your next ultralightbike packing rig. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. It confidently climbed over gravel, roots, and rocks. The 1019mm wheelbase keeps the handling snappy. In reality, thats probably enough to realise any manufacturer defects, and Viathon does also offer a crash replacement policy, but its something to consider nonetheless. So, at a quick glance, the Viathon seems like a steal. I really like the geometry, I was looking for a cyclocross bike that fits wide tires and have 3 bottle mounts, and this fit the bill really well. Any Canadians with/had a hip labral tear here? Well, its a lot like the Santa Cruz Stigmata it was modelled after, just not quite as refined. Many of their arguments I can support, like lower costs and lighter frames, but claiming that full-suspension is often just overkill is a bit bold. Viathon Bikes Walmart's proprietary bicycle line offers high-quality road, mountain, and gravel bikes that have totally negated the cheap "Walmart Bike" stigma. In many ways, this is exactly what a good bike store would do for you when buying a bike. Geometry on the G1, like the M1, is fairly conservative. And I suspect Viathon isnt relying on a deep tech story to market its bikes for a simple reason: the frames dont seem to offer clear innovation in design or materials. Viathon is wholly owned by Walmart. So, what does Viathon say that the G1 is? But does it ride like one? Considering the Walmart shopper and what bike theyre on now, the answer is probably yes. Viathon says it wants to bridge Walmart's current low-price offerings to the bike-enthusiast business. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. All rights reserved, an opinion column about Viathon's unique formation, REI Co-op to Open in Prescott, Arizona in Fall 2023, Declining bike-product demand contributes to Thule's Q1 net sales decrease, NBDA and the League of American Bicyclists Partner to Help Build a Bicycle Friendly America for Everyone, Rad Power Bikes has a 4th round of layoffs. The flipside of that is a frame that pounces forward when you ask it to do so. Walmart is not just a brand of box stores that populates every U.S. state. The R.1 for road riding, the G.1 for gravel, and the M.1 hardtail for cross-country. From SRAM drivetrains to Stans wheels, it has the look of a proper bike. Had Viathon hit the market five years ago with this narrative, it would have owned the high-end-value space. Viathon seems to have taken a conservative aesthetic approach on all of their bikes, including the G1. Specialized's highest-end hardtailthe S-Works Epiccomes in at a whopping $8,520, whereas Viathon's most expensive model starts at $6,000. 20% Off. ''', And indeed they were. To get a full carbon gravel bike with a Shimano GRX600 groupset for $2,300 is a pretty sweet deal, although there are still other great deals on gravel bikes, for those who like steel or aluminum. With a trendy 25 mm internal width, the welded alloy rims are wider than they are deep. Shoppers will have four build choices per model. Filter bikes by year, weight, components, price, and performance. Ten minutes of testing was enough for me to spin around and swap in my preferred Specialized Phenom. But rather than going out and buying the exact same flashy and high-end items, theyve sourced out the look-a-likes. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. The only thing that caught my eye was the cable routing gathered around the head tube, which looks a little messy. Such a purchase sight-unseen typically favours the experienced; those who know their preferred setup on a bike and understand why 10 millimetres here or there is a big deal. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. I weighed the M.1 later with a handheld scale. Viathon Bikes On Sale | Best Walmart Bikes Viathon again drives a hard bargain with the G1. Viathon-via-FB wrote: Hello, we are not out of business, our website is down due to some technical issues and while it is down we are taking the opportunity to make some changes. Of all the GRX bikes on test, this one shifted with the worst lever feel. Where the Viathon differs from the Stigmata is in its bottom bracket height, with the G.1 sitting some 3 mm higher in the air. Its certainly no Huffy, but heres what stood out to me: Light as a feather:This thing is nimble. Full carbon frame and fork. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. That fits the narrative of this bike overall: It may lack the personality of a racing bicycle that costs twice as much, but it shows up for work and does its job reliably. Performance or race-ready bikes are not a part of the stock in most Walmart stores or online. Amazon Pick. With a network of green-rated trails down the street from my house, the G1 came into my hands at the right time. Walmart.com brings on bike brand called Viathon that is - Reddit While everyone seems to be hung up about the Walmart partnership, its a bit of a superficial distraction to the companys larger goal. Now on to the final word on this carbon fiber crushed rock roller. He explained, It has less setup and maintenance than a downhill bike, and as an entry point into the industry, this makes an ideal start for us to grow on.. The answer? A. Viathon states that a 54 cm painted frame tips the scales at 1 kg, with the matching fork an equally respectable 380 g. The result is an 8.9 kg complete bike that simply needs some pedals before its ready to have a race number attached. My final complaint is the comment about the 70mm stem feeling twitchy and switching it out to a short stem. That would really skew the handling. Viathon Is Walmart's New High-End Bike Brand - Outside Online I set up the G1 with a quick home fit, and away I went. And every single article, including this one, focuses on the Walmart ownership. They seem to offer a solid value for a full carbon bike. GearJunkie may earn a small commission from affiliate links in this article. Viathon Bikes - Walmart.com Here's the Viathon M.1 in action with some catchy tunes. The Viathon fulfillment center is in Carlsbad, California. Crickets. Theyve played a monumental role in & Need a Doctor in the LA/SD area who specializes in Endurance Athletes Platelet-Rich Plasma injections (PRP Injections), High Hamstring Tendinopathy Rehab Protocol. I just noticed that as well (website pretty much gone). Two days later, Im pedaling steep singletrack above Lake Superior. Viathon's goals seem to be crystal clear with the R.1: Build a race-ready road bike for a high-end audience without the high-end price tag. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. A. Yee / Cyclocross Magazine Viathon G1 Bike: At The Finish - Riding Gravel In fact, the only example I can think of where a large outside brand has achieved even modest success is Dorel Industries, with its serial purchases of Pacific, Cannondale, Schwinn, GT and related brands. Were not trying to undercut the industry; were offering our bike line at a solid price, not a ridiculously low price, said Spinhirne-Martin. On top of the frame features, the G1 comes with a pretty respectable build kit. My 54cm Viathon G1 without pedals weighs 19.6lbs. Official Giant Trinity Advanced Owners Thread, New Giant Trinity Advanced Hydration and Bento, 2016 Giant Trinity Advanced Pro Cable Issues, Official 12th Annual 2018/19 Slowtwitch 100/100 Run Challenge Thread, 2018/19 100 Runs in 100 Days Airing of the Grievances Thread, 100 Runs 100 Days 2017-2018 Challenge Thread: Dec 15-Mar 23. My 54cm test bike has 382.8mm of reach, coupled with a 110mm stem. Tiny issue, sure, but its the smallest of details that often separate great bikes from good bikes. Viathon's G.1 carbon gravel bike is Walmart's attempt to capture some of the high-end, direct-to-consumer bicycle market. Is Viathon's new mountain bike the real deal? Two Walmart heirs, Tom and Steuart Walton, are themselves highly enthusiastic riders who have invested in cycling companieslike Allied Cycle Works and Rapha, and they directed the trailbuilding grants that have helped transformWalmarts home base of Bentonville, Arkansas, into a world-class mountain-bikingdestination. I asked how it was all going and how many bikes have been sold. MAYBE pick a test person that is more XC based, as it is an XC bike. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Currently, the bikes are not available in other markets. Viathon ships high-end carbon bikes from a Walmart - Bikerumor If theres a model for how to build a mountain bike community from next to nothing, Bentonville is it. The Viathon is best suited for XC terrain unless youve got some real moxie to take it down some gnar. Before being tasked with launching Viathon, Spinhirne-Martin was responsible for all online bike sales on Walmart's e-commerce platforms, which include Walmart.com, Jet.com, Moosejaw.com, and Hayneedle.com.
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