Louis Vuitton House Ambassador is highest title at Louis Vuitton btw!! Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. Tune in below to see what Louis Vuitton has in store when its pre-fall 2023 fashion show goes live on Saturday, April 29, at 7 pm (Singapore time). The young persons guide to conquering (and saving) the world. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. Ad Choices, Here's Everything Coming to Netflix in April, The Lacoste and Netflix Collab Reimagines the Iconic Crocodile. 32M followers View more on Instagram 58,244 likes prada Inspired by avant-garde cinema, the #PradaSS23 campaign places actors in intimate settings, creating unique roles. All rights reserved. K-pop stars are topping fashion's charts as luxury brand The deals speak to the broad appeal of these musicians, particularly in the US and Asia-Pacific, two key growth markets for luxury brands, particularly during the pandemic, says Avery Booker, chief operating officer at Content Commerce Insider, who has more than a decade of experience in global luxury market forecasting and digital marketing. On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. The rising Korean fashion stars making a global imprint. According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. A virtual version of Angelababy attended Diors pre-fall 2021 show in Shanghai. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. 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Ambassadors Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. While a third person wrote, "OUR 7 KINGS ". My sense is that we wont see it on a global scale anytime soon, because the mainstream consumer isnt quite ready for that level of integration with technology, says Watson. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. If I buy something I want it to really last me. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. From Jenna Ortega to Gabriella Karefa Johnson, here are the names that dictate the trends in style, 5 sustainable brands loved by celebrities, Louis Vuitton's next show will be curated by the creator of "Squid Games", The bond between the French maison and South Korea is destined to last, An online resource to find out where the model discovers some of the cult pieces of her personal style, The most iconic celebrity courtroom outfits, From Winona Ryder in Marc Jacobs to Kim Kardashian as wannabe lawyer. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, ambassador Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. She joins Zendaya, Hoyeon, & J-hope in the list! K-pop singers wont just wear brands on the red carpet but in a plethora of other ways, from making music, doing TV shows and filming movies to dancing and modelling, Booker says. Ambassador List "The band has great memories with McDonald's. Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton, says Osaka. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Mert and Marcus. The Hollywood Reporter is a part of Penske Media Corporation. However, it is not the first chapter in the LV x Hoyeon history book. Sign up for the Teen Vogue daily email. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Louis Vuitton Exclusive news, data and analytics for financial market professionals, Reporting by Joyce Lee and Mimosa Spencer; editing by Barbara Lewis. "I can't wait to share all the very exciting projects we are working on," the designer added. Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. 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All rights reserved. Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as 2023 Cond Nast. Louis Vuittons New Global Ambassador Squid Game Star Its exactly like a global ambassador by Her World Team / April 24, 2021. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. More on this: Who Has The Longest Las Vegas Residency? On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, 44 At the end of April, Millie Bobby Brown posed for Louis Vuitton's Eyewear SS23 campaign, becoming an official brand ambassador for the fashion house headed by Nicolas Ghesquiere after years of wearing her creations on the red carpet-as she also The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Want more from Teen Vogue? Let us slide into your DMs. Louis Vuitton has named BTS as global ambassadors, making them the latest South Korean stars to lead a major LVMH brand. ambassador It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. Posts on Twitter and Instagram announcing Louis Vuittons partnership with BTS topped half a million within a few hours. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. BTSs First Gig As Louis Vuitton Global Brand Ambassadors Is Here Global Ambassadors [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. Louis Vuitton dazzles luxury-seeking Seoul with first pre-fall show "LV X BTS ? The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. Factbox: Why are Hollywood writers threatening to strike? She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. The Long View by Vogue Business: Fashions new outliers, Enter your email to receive editorial updates, special offers and breaking news alerts from. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. As part of louis vuitton brand ambassador list the This comes after the fashion industry underwent a tumultuous year in 2020. We want to hear it. You can unsubscribe at any time. Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. 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Must Read: Louis Vuitton Names BTS Brand Ambassadors, Dior The impressive location will see equally Ambassador Fashion juggernaut Louis Vuitton has tapped into the power of Netflix'sSquid Game. Photographed by Annie Leibovitz against a backdrop of blue sky and swirling clouds, the tennis champions asymmetric Louis Vuitton slip dress served as a stunning reminder that her approach to style is just as fierce as her conduct on the court. 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Louis Vuitton Brand Ambassador List | The Art of Mike Mignola By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. From New York to Paris, in-person fashion shows are back. BTS Announced as Louis Vuitton Ambassadors: See Official Pic, This content can also be viewed on the site it originates from. If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Lea Seydoux were also photographed by Steven Meisel for the new campaign. Credit: Dior. From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? The Fold - NZ WordPress Design & Development. Maybe they want to shop but they also want to be entertained. Created by nss in collaboration with Lyst, Cartesio is an interactive experience designed to identify users relationship with some of the biggest brands. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. April 20, 2023 11:43am. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. Send us a tip using our anonymous form. Is the allure of Hollywood stardom on the wane as a marketing factor? Not only is there her willingness to push the boundaries with fashion off the courtjust take her collaboration with the Japanese label ADEAM at New York Fashion Week last springbut also her use of style to embrace and celebrate her heritage, paying tribute to her Haitian roots by wearing everything from kente head wraps to Kerby Jean-Raymonds Pyer Moss. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. Comments, questions or feedback? "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. Here is an analysis of the ubiquity of TikTok, from its influence in different industries to its relationship with Gen Z. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. BTS - Photo courtesy of LVMH. Top Fashion Stories of the Week: April 21 | Hypebeast Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. It is an honor to mark my beginnings as an actress with Louis Vuitton after having worked with them as a model," Hoyeon toldSoompi, reciprocating the love. All Rights Reserved. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! Korean traditional music mingled with contemporary pieces to set the background. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. Forget Hollywood. Theres a new global brand ambassador It can be risky to put all your eggs into one or two baskets. It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. At the Cruise 2023 show held at the Falk Institute in La Jolla, California, three weeks ago, by contrast, the stars in the front row ranged from Thai celebrity Urassaya Sperbund to actresses such as Chlo Grace Moretz, Euphoria's Maude Apatow, scream queens Samara Weaving and Emma Roberts, Bridgerton's Phoebe Dynevor, and bond girls Lea Seydoux and Ana de Armas. In 2016, she landed her first major show thanks to Louis Vuitton. Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. The deal was BTSs first sponsorship deal with a luxury house, which is significant, he says. This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. HoYeon Jung is the newest global ambassador for Louis Vuitton. The shocking news comes only 2 months after the show's premiere. Louis Vuitton Others recommend keeping an eye on emerging talent on popular platforms like Netflix. A watch company initially hoping to tap Serena Williams as its ambassador decided to partner with her coach instead. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! SUGA's Sweet as Honey Monogram. Pop sensation BTS become Louis Vuitton The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. House Ambassador is highest title at Louis Vuitton btw!! Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". Its exactly like a global ambassador WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. I cant wait to share all the very exciting projects we are working on.. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. She joins Zendaya, Hoyeon, & J-hope in the list! Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. Here is a list of K-pop stars who have fronted high-end fashion brands. Louis Vuitton SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion Louis Vuitton She joins Zendaya, Hoyeon, & J-hope in the list! WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Prada Ambassador His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. We are excited for our upcoming projects with Virgil Abloh," they shared. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. As part of the new partnership, Jungkook, J-Hope, V, The septet comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook have lured the whos who of the luxury market, clinching lucrative deals every now and then. Ad Choices. Credit: Dior. Its exactly like a global ambassador To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. The partnership comes just days after BTS inked another major deal with none other than McDonald's. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Louis Vuitton names BTS as global ambassadors; latest K-pop I am delighted BTS are joining Louis Vuitton today, Abloh says. Its exactly like a global ambassador Ambassador In a press release announcing BTS new role, Louis Vuitton calls them one of the most renowned and influential groups in the world, adding that BTS ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House., The fashion brand also tweeted the announcement alongside a new picture of the guys sporting pastel-hued LV looks. Who is the brand ambassador of Dubai? Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress.
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